If Day 1 was The Science, Day 2 was The Psychology and Day 3 was The Ecosystem, Day 4 was The Future. And the title fits like a glove, because the 9 talks of the closing day painted a scenario that’s no longer a prediction, it’s an operational roadmap for the next 18 months, this … Summary of #SEOWeek 2026 NY – Day 4
If day 1 was science and day 2 was psychology, day 3 was ecosystem. And the word sums up nicely what happened on stage: SEO is no longer a channel, it’s a distributed network with different surfaces (Google, Discover, Reddit, YouTube, TikTok, ChatGPT, Perplexity, Gemini) where your brand shows up, gets cited, gets ignored or … Summary of #SEOWeek 2026 NY – Day 3
If Day 1 was science, Day 2 was psychology — above all the psychology of the customer who no longer searches the way they used to, of the executive demanding “an AI strategy, now,” of the writer afraid of being made obsolete, and of the SEO who discovers that 91% of the citations showing up … Summary of #SEOWeek 2026 NY – Day 2
From Visibility to Reasoning: The New Rules of Search in the AI Era 10 talks, one message repeated over and over: SEO isn’t dying, but it’s turning into something else. The fight to appear in a list of 10 blue links is fading. Now we’re also competing to be picked as evidence inside AI pipelines … Summary of #SEOWeek 2026 NY – Day 1
A few days ago, I had the opportunity to take part in a panel organized by Aleyda Solis, alongside brilliant professionals like Nitin Manchanda, Niklas Buschner, Jennifer L., Sharon Peredo Sahid, Gianluca Fiorelli, Maximilian Muhr, Gerry White, Sabine Langmann, Vanda Pókecz, Natalia Witczyk, Valen Correa and other colleagues from agencies, in-house, and consultancy. We discussed … SEOFOMO Berlin: SEO, AI Search and the New Playing Field in 2026
At a time when SEO is undergoing a transition to an unknown destination, it is crucial to broaden our horizons and our outlook, which is why I have decided to attend more events this year, not only as a speaker, but also as a participant. We can learn practically anywhere and in any situation; the … #WTSFest London: What I Learned
Some time ago while reading Google’s guidelines I noticed a small detail that may have gone unnoticed by many people. It is about how the Disallow or Allow instructions should be created in the robots.txt file. Here is the fragment of the guidelines to which I refer: You can read that part of the documentation … SEO experiment with the Robots.txt file
Euro 2024 has lasted a month and already has a winner: Spain! But …. Does the pattern repeat itself if we look at the players and teams that have accumulated the most searches on Google, before and during the European Championship? EURO WINNERS ON GOOGLE GOOGLE RANKINGS OF NATIONAL TEAM WEBSITES Using the industry standard … Who won the Euro on Google? Visibility, popularity and more
