- Processing of personal data, purposes, and legal basis: 2.1. Categories of collected data: The collected personal data are identifying data that in no case have the consideration of special categories of data or data relating to criminal convictions or offenses. Generally, the data requested in the different forms are: name, surname, email address, tax identification number, postal address, and telephone number. If the provided data are incorrect, inaccurate, or incomplete, SEOPLAYMAKER will not be able to fulfill the purposes of the processing as described. The fields in the different forms on the website that are marked as mandatory are essential to fulfill the request of the data subject.
- Purpose and legal basis of the processing of personal data: SEOPLAYMAKER will process the personal data collected through the website for the following purposes based on their corresponding legal basis:
- In the case of contracting any of SEOPLAYMAKER’s services: The purpose of the processing will be the commercial management of the contracted service, which includes maintaining the business relationship, as well as the administration, information, provision, and improvement of the contracting experience, addressing any type of issue, payment through the agreed payment method, contact for any aspect related to the contract, and its follow-up. This processing is based on the performance of a contract or pre-contract in which the data subject is a party.
- In the case of requesting information through any of the website channels: The purpose of the processing will be to address any request for information, based on SEOPLAYMAKER’s legitimate interest in responding to such requests.
- Sending commercial communications and promotional actions: If any of SEOPLAYMAKER’s services have been contracted, the customer’s data may be processed for sending commercial communications or contacting them by phone to offer services, provided that the customer has not objected to this, both at the time of providing their data and at any subsequent time. This processing is based on the legitimate interest of the data controller for direct marketing purposes. If none of SEOPLAYMAKER’s services have been contracted, the data will be processed for sending commercial communications or contacting by phone to offer services only if SEOPLAYMAKER has obtained the informed, free, specific, and unambiguous consent of the recipient, which serves as the legal basis for the processing.
- Segmentation for commercial purposes: Segmentation is a practice that involves establishing user profiles to send personalized information according to the interests indicated by those users. Likewise, if the user has consented to receiving commercial communications, this segmentation will ensure that the communications are in line with the interests expressed by the user. In no case will the creation of these profiles involve making individual automated decisions that have legal effects on the data subject or significantly affect them in a similar way. The legal basis for this processing is SEOPLAYMAKER’s legitimate interest in direct marketing.
- In the case of leaving a comment on the blog: To moderate and publish the user’s comment on the blog with their name. Their email address will never be published. The legal basis is SEOPLAYMAKER’s legitimate interest in fulfilling the request to publish a comment.
- Retention period of the collected personal data: The provided personal data will be kept as long as there is a mutual interest in maintaining the purpose of the processing and during the period for which liabilities may arise from the services provided: 6 years for accounting books, invoices, etc. (Art. 30 of the Commercial Code), 5 years for personal actions without a special term (Art. 1,964 of the Civil Code); 4 years for tax obligations (Art. 66 and following of the General Tax Law). When the personal data are no longer necessary for these purposes, they will be deleted with adequate security measures to guarantee the pseudonymization or total destruction of the data.
- Recipients: The data will not be disclosed to any third party outside of SEOPLAYMAKER, except for legal obligations. As data processors who may have access to the personal data of the data subject, following SEOPLAYMAKER’s instructions, it has contracted the services of companies or professionals, with whom it has also signed a data processing agreement in accordance with the applicable data protection regulations.
- Rights: Any data subject who has provided their personal data to SEOPLAYMAKER for any of the aforementioned purposes has the full right to exercise the following rights recognized by the applicable data protection regulations: Right to withdraw consent when consent is the legal basis. Right of access to personal data. Right to request the rectification of inaccurate personal data. Right to request the erasure of personal data when, among other reasons, they are no longer necessary for the purposes for which they were collected. In certain circumstances, the data subject may request the limitation of the processing of their data, in which case SEOPLAYMAKER will only retain the data for the exercise or defense of claims. Right to object to the processing of their data. If this right is exercised, SEOPLAYMAKER will cease processing the data, unless there are compelling legitimate grounds, or for the exercise or defense of possible claims. Right to data portability. You can exercise these rights by sending a communication to the postal or email address indicated in section 1 above. Furthermore, in the event of a violation of any of these rights, you have the right to file a complaint with the Spanish Data Protection Agency (AEPD) at C/ Jorge Juan, 6, 28001-Madrid- https://www.agpd.es/ – through the AEPD’s electronic headquarters: https://sedeagpd.gob.es/sede-electronica-web/.
- Security and updating of personal data: In order to safeguard the security of personal data, it is informed that SEOPLAYMAKER has implemented all necessary technical and organizational measures to ensure the security of the supplied personal data. All of this is to prevent their alteration, loss, and/or unauthorized access or processing, in accordance with the regulations, although absolute security does not exist. It is important that, in order for SEOPLAYMAKER to keep the personal data updated, the data subject informs whenever any modification occurs.
- Confidentiality: It is also reported that the personal data provided will be treated with the utmost care and confidentiality by all personnel involved in any phase of the processing.
Last updated: June 2023.