Conversational queries in Google Search Console: a study of 27 accounts
16 months of data from 27 Spanish properties across very different sectors, to figure out whether Search Console was recording what people say to the AI
What makes Google to cite you in an AI Overview [mini-study]
When Google shows a user an AI Overview, it provides an answer that cites a handful of pages as sources. The question that instinctively comes to mind: between two pages competing for the same search, why does it cite one and not the other? Does it take into account “how it’s written” at a linguistic … What makes Google to cite you in an AI Overview [mini-study]
A study of query fan-out in ChatGPT using brand searches
Every time someone asks ChatGPT about a brand, the system doesn’t search for that brand. It searches for a handful of other things, in parallel, that you as a user never get to see. Most of what has been published about query fan-out looks at generic prompts — best CRM, how to choose a running … A study of query fan-out in ChatGPT using brand searches
Summary of #SEOWeek 2026 NY – Day 4
If Day 1 was The Science, Day 2 was The Psychology and Day 3 was The Ecosystem, Day 4 was The Future. And the title fits like a glove, because the 9 talks of the closing day painted a scenario that’s no longer a prediction, it’s an operational roadmap for the next 18 months, this … Summary of #SEOWeek 2026 NY – Day 4
Summary of #SEOWeek 2026 NY – Day 3
If day 1 was science and day 2 was psychology, day 3 was ecosystem. And the word sums up nicely what happened on stage: SEO is no longer a channel, it’s a distributed network with different surfaces (Google, Discover, Reddit, YouTube, TikTok, ChatGPT, Perplexity, Gemini) where your brand shows up, gets cited, gets ignored or … Summary of #SEOWeek 2026 NY – Day 3
Summary of #SEOWeek 2026 NY – Day 2
If Day 1 was science, Day 2 was psychology — above all the psychology of the customer who no longer searches the way they used to, of the executive demanding “an AI strategy, now,” of the writer afraid of being made obsolete, and of the SEO who discovers that 91% of the citations showing up … Summary of #SEOWeek 2026 NY – Day 2
Summary of #SEOWeek 2026 NY – Day 1
From Visibility to Reasoning: The New Rules of Search in the AI Era 10 talks, one message repeated over and over: SEO isn’t dying, but it’s turning into something else. The fight to appear in a list of 10 blue links is fading. Now we’re also competing to be picked as evidence inside AI pipelines … Summary of #SEOWeek 2026 NY – Day 1
SEOFOMO Berlin: SEO, AI Search and the New Playing Field in 2026
A few days ago, I had the opportunity to take part in a panel organized by Aleyda Solis, alongside brilliant professionals like Nitin Manchanda, Niklas Buschner, Jennifer L., Sharon Peredo Sahid, Gianluca Fiorelli, Maximilian Muhr, Gerry White, Sabine Langmann, Vanda Pókecz, Natalia Witczyk, Valen Correa and other colleagues from agencies, in-house, and consultancy. We discussed … SEOFOMO Berlin: SEO, AI Search and the New Playing Field in 2026
#WTSFest London: What I Learned
At a time when SEO is undergoing a transition to an unknown destination, it is crucial to broaden our horizons and our outlook, which is why I have decided to attend more events this year, not only as a speaker, but also as a participant. We can learn practically anywhere and in any situation; the … #WTSFest London: What I Learned
SEO experiment with the Robots.txt file
Some time ago while reading Google’s guidelines I noticed a small detail that may have gone unnoticed by many people. It is about how the Disallow or Allow instructions should be created in the robots.txt file. Here is the fragment of the guidelines to which I refer: You can read that part of the documentation … SEO experiment with the Robots.txt file
