Conversational queries in Google Search Console: a study of 27 accounts
16 months of data from 27 Spanish properties across very different sectors, to figure out whether Search Console was recording what people say to the AI
data seo
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What makes Google to cite you in an AI Overview [mini-study]
When Google shows a user an AI Overview, it provides an answer that cites a handful of pages as sources. The question that instinctively comes to mind: between two pages competing for the same search, why does it cite one and not the other? Does it take into account “how it’s written” at a linguistic … What makes Google to cite you in an AI Overview [mini-study]
A study of query fan-out in ChatGPT using brand searches
Every time someone asks ChatGPT about a brand, the system doesn’t search for that brand. It searches for a handful of other things, in parallel, that you as a user never get to see. Most of what has been published about query fan-out looks at generic prompts — best CRM, how to choose a running … A study of query fan-out in ChatGPT using brand searches
SEO experiment with the Robots.txt file
Some time ago while reading Google’s guidelines I noticed a small detail that may have gone unnoticed by many people. It is about how the Disallow or Allow instructions should be created in the robots.txt file. Here is the fragment of the guidelines to which I refer: You can read that part of the documentation … SEO experiment with the Robots.txt file
